The Digital Marketing Specialist is responsible for all social and digital aspects of Communications on an executive level at BCN Sports, while also contributing to the strategic vision and business planning required for the department.
In line with our global digital media strategy, the overall purpose of the job is to manage, lead and activate all owned and shared BCN Sports/ FCBEscola Canada digital channels. In addition, they manage and create digital and social media-tailored content, and drive engagement for our channels on third party platforms, including Facebook, Instagram and any locally applicable channels and digital outlets. The Specialist also contributes to any digital or social media elements to partnerships, event activations, and brand priorities for the academies throughout the year.
Supports the Marketing & Communications Manager in developing and implementing the digital business plan, along with the execution of the digital strategy.
Leads the daily platform management and publication of media across our owned web platforms, apps, and social media channels.
Contributes to the management of the creation and production of media to be published across our distributed media network.
Constantly identifies and applies the latest digital media trends and emerging technologies across the wider media landscape, to keep our channels at the forefront of innovation.
Executes all digital media activities
Plans and executes a content calendar for the year on digital and social channels across all key content categories
Manages and sets priorities for the Assistant Marketing team, including content programming, community management, and content production
Works with Marketing Manager to set critical KPI’s for owned and social channels, and works to increase metrics in a tactical fashion across all key categories (visits, unique visitors, time spent, user engagement and others)
Ensures that editorial messages to consumers (text, photo, moving images) are digitally and socially optimized, user-oriented, engaging, up-to-date and accurate
Collaborates with the Assistant Marketing Team to maximise efficiencies for content production across digital platforms (e.g. creation, production, distribution and evaluation)
Ensures technical standards and requirements are being met.
Experience in -- and a passion for -- digital media and social media platforms. A strong understanding of content production and execution across owned, earned and paid digital media.
Excellent understanding of the global digital landscape in regards to competitors, social networks and multi-platform media.
Strong content management skills across moving images, written content and photography, and expertise in social-first content such as Instagram Stories, and any content or video produced to engage a digital user.
Experience with a variety of content management systems and the administration platforms for social media sites.
Ability to work quickly and efficiently in an agile environment, and a high comfort level in proactive planning and reactive execution when opportunities are presented.
An proficient understanding of how to communicate with different audiences and excellent written communication skills.
Outstanding organizational and project management skills, along with the ability to set deadlines and work independently.
An appreciation and understanding of the football world, specifically FC Barcelona and the surrounding culture of the club.
Experience managing paid campaigns on Facebook, Instagram, and Twitter.
Proficiency in graphic design, specifically with the use of Photoshop is a must.
Proficiency in Email Marketing (Mailchimp) is necessary
Post Secondary Degree is necessary
$27,000 - $30,000